Caravan Ingredients Announces New Sales Manager, Trancendim Solutions

July 11, 2011

James Anderson has been named Sales Manager, Trancendim� Solutions for Caravan Ingredients.

In this newly created role, Mr. Anderson will be responsible for managing sales growth of Caravan Ingredients' award winning high diglyceride brand, Trancendim�. This will encompass managing multiple industry channels including retail and foodservice segments.

Mr. Anderson has over 30 years of managerial marketing and sales experience in both value added and commodity food ingredients, working for companies such as Kraft Foods in their edible oils division, as well as Bunge Foods and AarhusKarlshamn USA. In 2008, Mr. Anderson joined Caravan Ingredients' Food Ingredients group as an Account Manager covering the Chicago and Midwest regions.

"Jim's extensive experience selling value added ingredients, particularly shortenings and margarines, and his proven record of success positioned him as the ideal candidate to manage Trancendim� Solutions. This comes at an opportune time, as our marketing activities are generating interest from outside traditional processor channels," said William Gambel, Vice President of Sales, Food Ingredients. "His ability to reach across diverse industry channels and facilitate the kind of dialog that will help guide us toward the next generation of Trancendim�, is also a key reason for creating this position," Mr. Gambel added.

Trancendim� is an innovative approach to reducing saturated fat content in processed foods, particularly the zero grams trans fat lipid systems prevalent in food products today. It offers the modern product developer new tools to significantly reduce, or replace, the hydrogenated hard stocks and tropical fractions widely used to structure fats and oils. As a result, Trancendim� delivers a cleaner ingredient label solution demanded by today's health conscious consumers.

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