Caravan Ingredients Announces New Consumer Insight Manager

August 24, 2010

Marge O'Brien has been named Consumer Insight Manager for Caravan Ingredients.

In this role, Marge will be responsible for capturing the voice of the consumer to help develop appealing products and programs. Additionally, she will work to gather intelligence and track consumer trends in support of Caravan Ingredients' innovation process, in order to ensure on-trend technology is available to meet customer opportunities.

Marge has an extensive background in market research and category management. Her career accomplishments most recently include V.P. Client Solutions for Information Resources, Inc. Prior to this leadership role, Marge has held a variety of executive positions, working with major industrial bakeries, packaged goods companies and market research firms.

Jim Wells, Director of Commercial Insights for Caravan Ingredients said, "Marge has a depth of experience in market and consumer research that is unparalleled. She has been involved in new product development and ideation her entire career, bringing along with her the vast skills needed to elevate the Caravan Ingredients Consumer Insights Group, as well as category management best practices moving forward."

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