Caravan Ingredients Announces Rebranding

February 25, 2013

Caravan Ingredients, a leading ingredient supplier to the food industry, announces the launch of its re-brand which includes a refreshed logo and brand positioning.

The updated company logo has design elements that convey the brand attributes of the company: modern, passionate, creative and focused. This updated logo is paired with new advertising creative that is reflective of the same. Caravan Ingredients cares about its customers and through their passion and creative application of ingredient technology their aim is to meet the needs of their customers today while inspiring ideas for tomorrow. This will better position Caravan Ingredients in the food and bakery marketplace. The new creative is being rolled out across all industries they serve including Industrial and Wholesale Baking, Retail & In-Store Bakery and Food.

Mary Bentley, V.P. of Marketing and Business Development said "Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products. Our updated logo and creative helps to establish Caravan Ingredient's position in food and bakery and allow us to further build on the equity of our brand."

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